Work for Dr. Polak involved social media strategy in tools like Twitter, Facebook and recommendations for

• Designed, implemented and conducted training on Social Media, Search Engine Optimization.

• Directed key marketing and rapid customer service activities including: segmentation, targeting, coaching, people-powered customer service, search engine analytics, etc.

• Ensured implementation of internal communication campaigns by introducing micro-blogging and development of design-based & research-oriented instructional strategies.