[:en]With the sponsorship of Google New Zealand, I participated in Semi-Permanent 2016.<\/p>\n
Semi-Permanent is\u00a0a global creative and design thinking platform, bringing together a community of more than 300,000 people and a network of 800+ speakers and artists.<\/p>\n
While the core audience\u00a0of Semi-Permanent is Marketing and Ad Agencies, it is very important to me to understand the collective zeitgeist of this parallel industry in my current city.<\/p>\n
My take on this year’s event was a focus to business and impact of campaigns. It was quite important to see the feature of Generative Design as a foundational element and the use of Open Source approaches to creative briefs.<\/p>\n
[:]<\/p>\n","protected":false},"excerpt":{"rendered":"
[:en]In August 2016, Google New Zealand sponsored my attendance to Semi-Permanent. SP is a global creative and design thinking platform.[:]<\/p>\n","protected":false},"author":1,"featured_media":1999,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[108],"tags":[],"class_list":["post-1998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event-attendance"],"_links":{"self":[{"href":"https:\/\/arturopelayo.com\/index.php?rest_route=\/wp\/v2\/posts\/1998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arturopelayo.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arturopelayo.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arturopelayo.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/arturopelayo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1998"}],"version-history":[{"count":3,"href":"https:\/\/arturopelayo.com\/index.php?rest_route=\/wp\/v2\/posts\/1998\/revisions"}],"predecessor-version":[{"id":2006,"href":"https:\/\/arturopelayo.com\/index.php?rest_route=\/wp\/v2\/posts\/1998\/revisions\/2006"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arturopelayo.com\/index.php?rest_route=\/wp\/v2\/media\/1999"}],"wp:attachment":[{"href":"https:\/\/arturopelayo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arturopelayo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arturopelayo.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}