{"id":1285,"date":"2014-05-21T21:42:32","date_gmt":"2014-05-22T04:42:32","guid":{"rendered":"https:\/\/arturopelayo.com\/?p=1285"},"modified":"2016-12-07T14:16:20","modified_gmt":"2016-12-07T21:16:20","slug":"cloudm","status":"publish","type":"post","link":"https:\/\/arturopelayo.com\/?p=1285","title":{"rendered":"[:en]Content &#038; Media Strategist at CloudM[:es]Content &#038; Media Strateg[:]"},"content":{"rendered":"<p>[:en]May-August 2014: I worked with\u00a0<a title=\"Cloud M\" href=\"http:\/\/www.cloudM.co.nz\" target=\"_blank\">CloudM<\/a> with key accountabilities for the <strong>Blerter<\/strong>\u00a0launch\u00a0in product education, communications strategy (developing the new website and brand) and channel delivery.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-2157\" src=\"https:\/\/arturopelayo.com\/wp-content\/uploads\/2014\/05\/blerterwebsite_slideshow2-1024x503.jpg\" alt=\"blerterwebsite_slideshow2\" width=\"1024\" height=\"503\" srcset=\"https:\/\/arturopelayo.com\/wp-content\/uploads\/2014\/05\/blerterwebsite_slideshow2-1024x503.jpg 1024w, https:\/\/arturopelayo.com\/wp-content\/uploads\/2014\/05\/blerterwebsite_slideshow2-290x142.jpg 290w, https:\/\/arturopelayo.com\/wp-content\/uploads\/2014\/05\/blerterwebsite_slideshow2-300x147.jpg 300w, https:\/\/arturopelayo.com\/wp-content\/uploads\/2014\/05\/blerterwebsite_slideshow2.jpg 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Blerter is like\u00a0LinkedIn for construction workers.<\/strong><\/em><\/p>\n<p>Blerter represents a fundamental digital enablement of\u00a0Health &amp; Safety through a comprehensive cloud-first service for accident, incident monitoring and reporting. Blerter enables intuitive event\u00a0reporting across a construction site \u00a0irrespective of the subcontracting layers.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2160 size-large\" src=\"https:\/\/arturopelayo.com\/wp-content\/uploads\/2014\/05\/Screen-Shot-2014-07-12-at-10.57.13-PM-e1481142924412-1024x502.jpg\" alt=\"screen-shot-2014-07-12-at-10-57-13-pm\" width=\"1024\" height=\"502\" srcset=\"https:\/\/arturopelayo.com\/wp-content\/uploads\/2014\/05\/Screen-Shot-2014-07-12-at-10.57.13-PM-e1481142924412-1024x502.jpg 1024w, https:\/\/arturopelayo.com\/wp-content\/uploads\/2014\/05\/Screen-Shot-2014-07-12-at-10.57.13-PM-e1481142924412-290x142.jpg 290w, https:\/\/arturopelayo.com\/wp-content\/uploads\/2014\/05\/Screen-Shot-2014-07-12-at-10.57.13-PM-e1481142924412-300x147.jpg 300w, https:\/\/arturopelayo.com\/wp-content\/uploads\/2014\/05\/Screen-Shot-2014-07-12-at-10.57.13-PM-e1481142924412-768x376.jpg 768w, https:\/\/arturopelayo.com\/wp-content\/uploads\/2014\/05\/Screen-Shot-2014-07-12-at-10.57.13-PM-e1481142924412-973x477.jpg 973w, https:\/\/arturopelayo.com\/wp-content\/uploads\/2014\/05\/Screen-Shot-2014-07-12-at-10.57.13-PM-e1481142924412-508x249.jpg 508w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>My early work involved the development of:<\/p>\n<ul>\n<li>Initial branding and selection of initial imagery for the website<\/li>\n<li>Website messaging &amp; communications<\/li>\n<li>Setup and maintenance of\u00a0social media properties<\/li>\n<li>Interaction Design prototypes for future versions of the iOS app.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-2163\" src=\"https:\/\/arturopelayo.com\/wp-content\/uploads\/2014\/05\/Screen-Shot-2014-07-12-at-10.58.29-PM-1024x369.jpg\" alt=\"\" width=\"1024\" height=\"369\" srcset=\"https:\/\/arturopelayo.com\/wp-content\/uploads\/2014\/05\/Screen-Shot-2014-07-12-at-10.58.29-PM-1024x369.jpg 1024w, https:\/\/arturopelayo.com\/wp-content\/uploads\/2014\/05\/Screen-Shot-2014-07-12-at-10.58.29-PM-290x104.jpg 290w, https:\/\/arturopelayo.com\/wp-content\/uploads\/2014\/05\/Screen-Shot-2014-07-12-at-10.58.29-PM-300x108.jpg 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-2165\" src=\"https:\/\/arturopelayo.com\/wp-content\/uploads\/2014\/05\/Screen-Shot-2014-07-12-at-10.58.41-PM-e1481144710357-1024x197.jpg\" alt=\"\" width=\"1024\" height=\"197\" srcset=\"https:\/\/arturopelayo.com\/wp-content\/uploads\/2014\/05\/Screen-Shot-2014-07-12-at-10.58.41-PM-e1481144710357-1024x197.jpg 1024w, https:\/\/arturopelayo.com\/wp-content\/uploads\/2014\/05\/Screen-Shot-2014-07-12-at-10.58.41-PM-e1481144710357-290x56.jpg 290w, https:\/\/arturopelayo.com\/wp-content\/uploads\/2014\/05\/Screen-Shot-2014-07-12-at-10.58.41-PM-e1481144710357-300x58.jpg 300w, https:\/\/arturopelayo.com\/wp-content\/uploads\/2014\/05\/Screen-Shot-2014-07-12-at-10.58.41-PM-e1481144710357-768x148.jpg 768w, https:\/\/arturopelayo.com\/wp-content\/uploads\/2014\/05\/Screen-Shot-2014-07-12-at-10.58.41-PM-e1481144710357-973x187.jpg 973w, https:\/\/arturopelayo.com\/wp-content\/uploads\/2014\/05\/Screen-Shot-2014-07-12-at-10.58.41-PM-e1481144710357-508x98.jpg 508w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-2164\" src=\"https:\/\/arturopelayo.com\/wp-content\/uploads\/2014\/05\/Screen-Shot-2014-07-12-at-11.01.06-PM-824x1024.jpg\" alt=\"\" width=\"824\" height=\"1024\" srcset=\"https:\/\/arturopelayo.com\/wp-content\/uploads\/2014\/05\/Screen-Shot-2014-07-12-at-11.01.06-PM-824x1024.jpg 824w, https:\/\/arturopelayo.com\/wp-content\/uploads\/2014\/05\/Screen-Shot-2014-07-12-at-11.01.06-PM-233x290.jpg 233w, https:\/\/arturopelayo.com\/wp-content\/uploads\/2014\/05\/Screen-Shot-2014-07-12-at-11.01.06-PM-241x300.jpg 241w, https:\/\/arturopelayo.com\/wp-content\/uploads\/2014\/05\/Screen-Shot-2014-07-12-at-11.01.06-PM.jpg 1320w\" sizes=\"auto, (max-width: 824px) 100vw, 824px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;[:es]&nbsp;<\/p>\n<p>I&#8217;m working for <a title=\"Cloud M\" href=\"http:\/\/www.cloudM.co.nz\" target=\"_blank\">CloudM<\/a> with key accountabilities in product education, communications strategy and channel delivery.[:]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[:en]May-August 2014: I worked with\u00a0CloudM with key accountabilities for the Blerter\u00a0launch\u00a0in product education, communications strategy (developing the new website and brand) and channel delivery. &nbsp; &nbsp; Blerter is&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2159,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,114],"tags":[],"class_list":["post-1285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-work","category-work-samples"],"_links":{"self":[{"href":"https:\/\/arturopelayo.com\/index.php?rest_route=\/wp\/v2\/posts\/1285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arturopelayo.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arturopelayo.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arturopelayo.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/arturopelayo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1285"}],"version-history":[{"count":7,"href":"https:\/\/arturopelayo.com\/index.php?rest_route=\/wp\/v2\/posts\/1285\/revisions"}],"predecessor-version":[{"id":2167,"href":"https:\/\/arturopelayo.com\/index.php?rest_route=\/wp\/v2\/posts\/1285\/revisions\/2167"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arturopelayo.com\/index.php?rest_route=\/wp\/v2\/media\/2159"}],"wp:attachment":[{"href":"https:\/\/arturopelayo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arturopelayo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arturopelayo.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}