[:en]Semi Permanent 2016[:]

[:en]With the sponsorship of Google New Zealand, I participated in Semi-Permanent 2016.

Semi-Permanent is a global creative and design thinking platform, bringing together a community of more than 300,000 people and a network of 800+ speakers and artists.

While the core audience of Semi-Permanent is Marketing and Ad Agencies, it is very important to me to understand the collective zeitgeist of this parallel industry in my current city.

My take on this year’s event was a focus to business and impact of campaigns. It was quite important to see the feature of Generative Design as a foundational element and the use of Open Source approaches to creative briefs.

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