May-August 2014: I worked with CloudM with key accountabilities for the Blerter launch in product education, communications strategy (developing the new website and brand) and channel delivery.




Blerter is like LinkedIn for construction workers.

Blerter represents a fundamental digital enablement of Health & Safety through a comprehensive cloud-first service for accident, incident monitoring and reporting. Blerter enables intuitive event reporting across a construction site  irrespective of the subcontracting layers.




My early work involved the development of:

  • Initial branding and selection of initial imagery for the website
  • Website messaging & communications
  • Setup and maintenance of social media properties
  • Interaction Design prototypes for future versions of the iOS app.